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App Marketing

More Downloads. Higher Engagement. Better Retention.

Launching an app is just the beginning. We create and execute app marketing strategies that drive downloads, boost in-app engagement, and improve user retention across iOS and Android platforms.

App Marketing by OneClick Solutions

What's Included

App Store Optimisation (ASO)
Apple Search Ads management
Google UAC (Universal App Campaigns)
Social media app install campaigns
In-app engagement and retention campaigns
App onboarding optimisation
User review and rating management
App analytics and cohort analysis
Pre-launch and launch strategy

Why It Matters

Increase App Downloads

Targeted campaigns across search, social, and display networks drive qualified installs at a cost that makes sense for your business model.

App Store Visibility

ASO ensures your app ranks for relevant keywords in the App Store and Google Play, driving organic installs at no ongoing cost.

Improve User Retention

Most apps lose 77% of users in the first 3 days. We implement re-engagement campaigns and onboarding optimisation to keep users active.

Lower Cost Per Install

Continuous campaign optimisation and audience targeting reduce your CPI over time while maintaining install quality.

Data-Driven Growth

Track every install, session, and in-app action. Understand user behaviour and optimise campaigns based on real engagement data.

Cross-Channel Strategy

We combine paid, organic, and social channels to create a holistic app marketing strategy that maximises reach and efficiency.

Frequently Asked Questions

What is App Store Optimisation (ASO)?

ASO is the process of optimising your app listing (title, description, keywords, screenshots, reviews) to rank higher in app store search results and increase organic downloads.

How much does it cost to acquire an app user?

CPI varies significantly by category, geography, and platform. We work within your target CPI and optimise campaigns to achieve it consistently.

Can you help with our app launch?

Yes. We create comprehensive pre-launch, launch, and post-launch strategies including beta testing, press outreach, and initial user acquisition campaigns.

Do you manage both iOS and Android campaigns?

Yes. We manage campaigns across Apple Search Ads, Google UAC, and social platforms for both iOS and Android apps.

Ready to Get Started with App Marketing?

Contact us today for a free consultation and see how we can help your business grow.

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